“I came to the richest country in the world, so why are they drinking the lousiest coffee?” – Alfred Peet
Alfred opened his first coffee store on April 1, 1966 in Berkeley, CA. He quietly ignited a revolution that forever changed the expectations of American coffee drinkers.
That leaves one question: How do you Peet’s?! Some like it hot, some like it over ice… and everyone loves it frothy!
In Colombia, “luminosa” means “shining or bright” and this bright blend layers subtle sweetness from Colombia with just the right touch of Ethiopia floral aromatics – a pair that goes perfectly together.
Named after Peet’s third café, opened in 1980 on Domingo Avenue in Berkeley, in the shadow of the Claremont Hotel. The three Latin American coffees in this carefully crafted blend were selected for their balance and brightness, and the roast fine-tuned to brew the perfect medium-bodied cup.
Peet’s French Roast is not a coffee for the cautious, but for those who embrace the powerful taste, pronounced smoky overtones, and pleasant bite. The signature taste and rich coffee character of French Roast comes from a longer, hotter roast, which not all beans can handle.